WEST LAFAYETTE, Ind. — Purdue University Athletics announced Wednesday it is taking a massive step for aiding its student-athletes in growing and managing unique, personalized brands. By partnering ...

Jon Michail is Founder & Group CEO of Image Group International & best-selling author of Life Branding. Follow him on LinkedIn & Twitter. As a result of the pandemic, a lot of people have lost their ...

When we decided to partner Hawke Media with STS, we recognized an untapped opportunity in the brand development space. Great marketing isn’t just about clever campaigns or strategic advertising—it ...

Here are three powerful thought exercises inspired by insights from Amazon founder Jeff Bezos and prolific author and marketing guru Seth Godin. I guide my executive coaching clients through these ...

WEST LAFAYETTE, Ind. – One of the leaders in student-athlete brand management, Purdue Athletics has teamed with the Krannert School of Management and industry leader INFLCR to launch college athletics ...

If your brand doesn’t resonate on a deep level with your target audience, then pouring time and energy into aesthetics and clever messaging is a waste of resources. Real brand power is based on your ...

Opinions expressed by Entrepreneur contributors are their own. The COVID-19 pandemic has challenged and changed the way business works, perhaps forever. But one thing that hasn’t changed is the ...

Did you know that Austin, Texas, has two slogans? There’s the official slogan, “The Live Music Capital of the World.” Then there’s the slogan that has been adopted by residents, small businesses, ...

Here we look at the steps that companies should take in developing their branding strategy. From their brand vision and brand promises to how branding will play a roll in your firm.

Raanana, Israel, April 02, 2025 (GLOBE NEWSWIRE) -- Polyrizon Ltd. (PLRZ), a biotech company specializing in innovative intranasal hydrogels, today announced that it has entered into an agreement with ...