This is a one (1) unit course. The ability to develop new products and bring them successfully to market is a critical capability for all companies. Often there is insufficient attention paid to the ...

Ryan Gray is co-founder and CEO of SGW Designworks, a full-service product development and engineering firm featured in The Lean Startup. In all things worth pursuing, there exists the ever-present ...

Product development programs meet two types of measurable goals – goals that relate to the product itself and goals that integrate product development with broader business goals. Product-related ...

A product development strategy provides a framework for creating new products or improving the performance, cost or quality of existing products. The strategy helps a company achieve business goals, ...

Product development (“PD”) is a core competency for any product-oriented company, whether a Fortune 100 firm, a small engineering business, or a technology-based startup. Commercializing innovative ...

With all AI related to New Product Development & Marketing, it’s early days full of experimentation & important learnings. To explore the latest and most promising use cases, I spoke with cutting-edge ...