Eric Goodstadt, CEO of UpSwell Marketing, has seen this pattern repeatedly across the thousands of local businesses his team ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. There isn’t one right way to do marketing. The more I’ve dabbled in marketing ...

Re-engage with past leads who have gone cold. Ask for (and earn more) reviews on Google. This will help you rank higher in search results and attract more customers. Build backlinks for your website ...

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Content marketing produces 3x more leads per dollar spent than paid search advertising, offering exceptional value for small businesses with tight budgets. While PPC offers quick visibility, content ...

Cross-channel marketing can help small businesses boost sales and improve customer engagement, retention and conversion rates. By centralizing your customer data into a single source of truth, you can ...

Which marketing channels and tactics are driving the best results for US small businesses in 2024? What are the biggest marketing trends for small businesses this year? To find out, SimpleTexting ...

It was late Autumn 2022, and I was happily writing away in my home office. At the time, I was 18 years into my “self-employed marketing copywriter” life and loving every second of it. Being on the ...

Nearly 75% of respondents think behavioral targeting of email recipients, such as sending messages based on open and click behaviors, can cause a significant or moderate increase in email marketing ...

The Guardians’ “Going to Bat for Small Business” promotion was built to help companies make their pitch across Cleveland — on the scoreboard, on social media and on the radio. One place the Guardians ...