It was a year of dominance for women’s sports in 2025. You couldn’t blink without missing some display from a big-time ...

You won't drop the ball this holiday season with our gift guide as your playbook. USA TODAY Sports curated a list that has ...

See Forbes' 2025 list of the world's most valuable women's sports teams, featuring 25 clubs from the WNBA, the NWSL and European soccer worth a combined $5.6 billion.

The engagement of pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce has created a seismic shift in the way teams think about their fan bases. “We used to be about a 50-50 ratio, ...

“No one watches women’s sports” has long been a common narrative among mainstream media. A few short years ago, women’s sports felt like an afterthought tucked behind men’s leagues in media coverage ...

As women’s sports continue to set new records for attendance and viewership, Global Sports Editor Ricardo Zuniga explains how AP is doubling down on its industry-leading coverage of the biggest ...

Tight, revealing uniforms cause many girls to drop sports, but elite women athletes are changing the clothing that puts them on display.

How are women driving profit and equity in Hollywood and sports? L.A. leaders share insights on investment and bold ...

On a Monday night in April, the new women’s sports pub 1972, located on the edge of the University of Texas campus in Austin, was busy. Dozens of basketball fans had gathered for a WNBA draft watch ...

Women’s sports are having a major moment, and these valuations show just how much the landscape has changed in a short time.