Your company brand is the lifeblood of the business: It is a statement of your company's personality and a declaration of company values. With the right positioning strategy, branding creates an ...

Persuasion is hard. There are the people who oppose you, the people who like you, and the people in the middle who are undecided. Casey Stengel, who managed all four major league baseball teams in New ...

Marketing plans are an extension of your business's vision. If your company exists to offer the best product available, your marketing plan is the vehicle that will drive you toward that goal. The ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

More and more, we are becoming a visual society. Social media posts that contain visuals outperform text-only posts, and visual aids make presentations much more effective—43% more in persuading ...

Before you jump onstage or in front of the room to deliver an important keynote or presentation, do you experience physical or emotional symptoms like nausea, sweaty palms, anxiety, or feelings of ...

Julie Young is an experienced financial writer and editor. She specializes in financial analysis in capital planning and investment management. The term "blue ocean" was introduced in 2005 to describe ...