The problem? We get so many emails, the vast majority aren’t opened or read. Statista reports that in 2021, 320 billion emails were sent and received worldwide. We only opened around 18 percent of ...

The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Before you write an email message, you ...

Every memo, every letter, every email or proposal you write speaks volumes about you and your organization. That's why it's so important that each correspondence that leaves your desk is crisp, ...

Many email marketers consider the subject line to be the single most important factor in an email campaign’s success. I’m not sure I would go quite that far, but it is a key factor in whether your ...

The adage that first impressions mean everything is truer than ever within the world of emails. See walls of chunky text or misspelled words, and you’ll likely bounce or lose focus, regardless if a ...

From 10-word social media posts to 100-word emails to 1,000-word blogs, sloppy writing reflects a disorganized mind. Any warning signs of disorganization will send prospective clients running — and ...

Back in 2007, freelancer writers like myself were paid crap per piece of website content. Due to the youthful tastes of search engines and digital content, algorithms were much simpler to conquer. The ...

Opinions expressed by Entrepreneur contributors are their own. The adage that first impressions mean everything is truer than ever within the world of emails. See walls of chunky text or misspelled ...