Artificial intelligence has slipped into the executive suite so quietly that in many companies it now shapes decisions before ...

As agency mergers reshape the industry and AI becomes infrastructure, creative heads discuss why human insight and ...

Abstract: To design the “Kansei value” aspect of a product, it is useful to design multilayered relationships of perceptual and affective responses via the physical or psychophysical properties of the ...

Micro-dramas, first-party data integration and AI-led discovery reset performance marketing this year, say experts ...