For agents, the value is clearer still: structured JSON output, reusable commands and built-in skills that let models interact with Workspace data and actions without a custom integration layer.
The big headlines on this release are efficiency, with OpenAI reporting that GPT-5.4 uses far fewer tokens (47% fewer on some tasks) than its predecessors).
Most SEO work means tab-switching between GSC, GA4, Ads, and AI tools. What if one setup could cross-reference them all?