Analyst firm IDC estimated Apple shipped just 45,000 new units of the headset in the final quarter of 2025, despite strong ...

Apple has reportedly halted Vision Pro production and slashed advertising by 95% as sales stall, signaling a strategic pivot ...

The Apple Vision Pro (starting at $3,499) has been, to paraphrase Monty Python, just resting production at its Chinese ...

Apple has further scaled back production and marketing of the Vision Pro due to weak sales, according to a report from the ...

A new report, citing old data and dressed in concerned-analysis energy, claims Apple’s Apple Vision Pro is a rare misstep, a ...

Apple launched a brand new M5 Vision Pro update last fall, but according to a new report, it may have had little impact on ...

Apple has reportedly slashed production and marketing for its much-hyped Vision Pro virtual reality headset due to weak sales ...

Apple's Vision Pro headset is still failing to see appeal among consumers, according to a new report from the Financial Times ...

In 2023, Tim Cook “Your surroundings become an infinite canvas,” revealing Apple as the pioneer of spatial computing. Fewer than three years later that canvas is shrinking rapidly. IDC estimates that ...

With the recent releases of visionOS 26 and newly refreshed Vision Pro hardware, it’s an ideal time to check in on Apple’s Vision Pro headset—a device I was simultaneously amazed and disappointed by ...

When Apple launched Vision Pro, reviewers were conflicted. Most acknowledged the very high standard of the headset’s technology, while wondering if there was a convincing use case. What are we ...

Everything new about the revamped Apple Vision Pro can fit in a single sentence: It has a far faster and more efficient M5 chip, it comes with a more comfortable Dual Knit Band and its display looks ...